Obtenez des informations prdictives sur vos contacts de manire pouvoir personnaliser vos oprations marketing. The average interest rate on a new card is 24 percent, the highest figure since the Reaganomics era. Each week, hosts Sam Parr and Shaan Puri explore new business ideas based on trends and opportunities in the market, Redefining what success means and how you can find more joy, ease, and peace in the pursuit of your goals, A daily dose of irreverent, offbeat, and informative takes on business and tech news, Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank, Build your business for far and fast success, HubSpot CMO Kipp Bodnar and Zapier CMO Kieran Flanagan share what's happening now in marketing and what's ahead. La dernire mise jour des donnes de cette page remonte octobre 2019 et peut diffrer des donnes danalyse comparative fournies dans lapplication Mailchimp. Looking at the CTOR numbers for each of your email campaigns is a great place to start. Bnficiez de recommandations personnalises qui vous aideront prendre vos prochaines dcisions. We all want to know how many targeted email campaigns we should be sending in a month. Votre ligne objet nest pas assez pertinente ou intressante, Votre audience comporte une trop large diversit dabonns, Vous envoyez trop ou trop peu de campagnes. Lancez une boutique pourvue de tout le ncessaire afin de vendre immdiatement, y compris des outils marketing. Rdigez un article de blog qui dtaille quelque chose dutile et positionnez-vous comme une rfrence concernant votre produit. This may include tracking your. So, when measuring your audiences interest in your content, its best to compare to your own internal metrics to learn what your audience is responding to. Its been a wild couple of years for email marketers. Clicks on B2B emails increased as more emails were sent. Companies thatsend 16 - 30 campaigns a month see a click rate more than 2X greater than the click rate of companies thatsend 2 or fewer campaigns a month. Moral of the story? For a deep dive on MPP, be sure to check out our, When looking at email statistics by day, there doesnt seem to be, Best day with highest email open rates: Monday (22.0%), Best day with highest click-through rates: Tuesday (2.4%), Best days with highest click-to-open rates: Wednesday and Tuesday (10.8%), Email unsubscribe rates were virtually identical throughout the week (0.1%), Worst day with lowest email open rates: Sunday (20.3%), Worst days with lowest click-through rates: Saturday & Sunday (2.1%), Worst day with lowest click-to-open rates: Friday, Saturday, Sunday (10.1%), It can be interesting to compare email benchmarks by region, and see how subscribers across the world respond to email. The Education industry, for example, has the highest open rate, and the highest click-through rate at. Nos tudes ont conclu quil tait prfrable de ne pas utiliser plus de 3signes de ponctuation par ligne objet. Still? When looking at the metrics year-over-year, its not hard to see how MPP is affecting open rates. We found that the Real Estate industry and Education industry have the highest open rates. Irreverent and insightful takes on business and tech, delivered to your inbox. Case study: How one email increased CTR by 53%! Check out these email subject line tips to boost your opens for your next newsletter. Mailchimp est une marque dpose de The Rocket Science Group. A metric that marketers arent very familiar with is the click-to-open rate (CTOR), which essentially measures the effectiveness of your emails content. Profitez de conseils qui vous aideront encore mieux diriger et grer votre entreprise, et l'amliorer de faon gnrale. Clearly, subscribers from this region are engaging with email marketing, but theyre also keeping a close watch on who they let in their inboxes. 2001-2023 Tous droits rservs. Use this template to strategically organize your email marketing. Open rates are pretty steady for B2B, hovering around 30%. We analyzed the email metrics of 19,033 customers to calculate the open, click-through, hard bounce, and unsubscribe rates of each industry from November 2018 - November 2019. Envoyez des messages cibls, dtermins par des vnements, l'aide de notre intgration API transactionnelle ou SMTP. Parfois, il est prfrable que votre texte soit direct et explicite, plutt que tendance. The companies with 1 - 10 employees typically receive a median open rate of 35.3% and a median click rate of 6.9%, and companies with 26 - 200 employees receive a median open rate of 32.3% and a median click rate of 6.3%. HubSpot Podcast Network is the destination for business professionals who seek the best education on how to grow a business. To calculate it, youll simply divide the number of subscribers who opened your email by the number of subscribers the email was sent to. As with open rate, the unsubscribe rate isnt a reliable picture of the health of your email list. We found that the computer/electronic industry had the highest hard bounce rate, yet the media/entertainment industry had the lowest. Cela signifie gnralement que les abonns ne se souviennent pas de stre abonns votre liste de-mails. The average email click rate across all industries is 2.62%, which means for many industries, a good click rate would be above the average . By monitoring your cold email reply rate statistics over time you can make estimates of how many of your prospects will reply whenever you send a campaign. Les objectifs marketing sont importants. Vous devez galement vous assurer que vos objectifs pour chaque segment et les objectifs gnraux de votre entreprise sont cohrents les uns avec les autres. Voici toutefois quelques aspects prendre en compte si vous choisissez dutiliser des mojis. When starting out though, its tough to know what to compare your results with. Dcouvrez le parcours de cinq personnes qui ont rorient leur carrire pour se consacrer leurs passions. Email benchmarks by industry We're constantly asked what a good open rate or click-through rate is for email. A good CTOR should fall between 6-17%, depending on the industry youre in. Get Your Personalized Email Marketing Score, 17 Email Marketing Metrics Every Marketer Needs to Know, Why Email Campaign Reporting Is Important (And How to Do It), Introduction to Email Insights and Reporting, Do Free and premium plans, Operations software. Dveloppez votre clientle grce des annonces et des messages organiques cibls sur Facebook, Instagram et Twitter. 2023 Email marketing statistics compilation including open rates, CTR Every marketer swears that they know the best day to send emails,but do they have the proof to back it up? Click-through rate, or email click rate, is the measure of how many people clicked on a hyperlink, A good click-through rate should be between 2-5%, depending on the industry youre in. It's what I like to call the "day-to-day" email marketing metric because it lets you easily calculate performance for every individual email you send. Les campagnes de test A/B peuvent vous aider tester beaucoup de choses, y compris le contenu mme de votre campagne. Dmarrez les ftes de fin d'anne avec cet pisode de Second Act, plein ras bord de bonne chre, de famille et de traditions. You could be sending too many messages or have an unknown issue with formatting. For more industry-specific metrics, wed suggest, A metric that marketers arent very familiar with is the click-to-open rate (CTOR), which essentially, measures the effectiveness of your emails content, Looking at the CTOR numbers for each of your email campaigns is a great place to start. Subscribe to the Sales Blog below. What you're going to do about it. What are good open rates, CTRs, & CTORs for email campaigns? Vous tes prt essayer ce qui a fait notre renomme ? Utilisez les mojis en complment et non pour remplacer les mots, afin que votre message principal soit bien compris. It includes accounting, banking, capital markets, financial services, investment banking, investment management, venture capital, and private equity. To best understand and report on your CTOR, we recommend creating your own benchmarks, rather than going by average numbers. The main goal for tracking click-through rate is to measure engagement. is one of the most effective ways to learn what your audience responds to, and improve your results. The average email open rate is 18%, although this can vary by as much as 1%, depending on the day of the week. Email open rate is the percentage of subscribers who open a specific email out of your total number of subscribers. Une autre bonne faon de vrifier lefficacit de vos e-mails est de vrifier les taux de clics. Is your unsubscribe rate alarming? Stimulez le trafic et accroissez vos ventes grce une plate-forme marketing qui s'intgre de manire transparente votre boutique. Une ligne objet efficace dcrit clairement le contenu de votre campagne, mais il est conseill de tester quelques variantes afin de trouver ce qui marche le mieux auprs de votre audience afin dobtenir des taux douverture plus levs. Si votre taux douverture est lev, cela signifie gnralement que vos lignes objet parlent votre audience. Plus de 100 modles d'e-mails et de pages de destination prts l'emploi qui conviennent n'importe quel message. This is something well likely see more of as users continue to activate the feature, so its definitely something to keep an eye on heading into 2022. For more on MPP, check out our post on the future of open rates. (Convince & Convert, 2018). There you have it: a frame of reference for how your emails should be performing based on your industry. Well also dive into some best practices for improving engagement and measuring your results as you go throughout this year. Le taux de clics moyen pour tous les secteurs que nous avons observs est de 2,62%. The manufacturing and health industries led the pack for the highest CTR. Those types of key engagement metrics can vary widely based on your industry (as you can see), and other factors. Hard bounces are the result of an invalid, closed, or non-existent email address, and these emails will never be successfully delivered. You can get value out of open rate as a metric if you use it as a comparative metric. It's only natural for people to want to compare themselves to others. This may include business services such as marketing, writing and editing, consulting, and more. What is the Average Click Rate for Email Marketing in 2022? Here are some resources we recommend for diving deeper into email performance and analysis. The average open rate for the education category is 25%. For example, 100 clicks / 180 opens (multiplied by 100 for a percent) = 55%. Voici dautres conseils pour viter les plaintes pour spam. Rejoignez notre communaut ddie aux travailleurs indpendants et aux agences pour dbloquer des outils permettant de grer vos clients et de dvelopper votre entreprise. Que vous vouliez dvelopper votre quipe, vos abonns ou vos ventes, nous avons des ides. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Il y a certaines choses qui ne sont pas autorises en vertu des conditions de service dune socit. What are the email open and clickthrough rates by industry? Free and premium plans, Content management software. A high click-to-open rate is a sign of engaging content and strong calls-to-action. Updated: Learn how to get started with email by building your list, sending your first campaign With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing. Why Do Open Rates Matter? Alors que les annonces publies sur les rseaux sociaux perdent en efficacit, quelle solution adopter pour conqurir de nouveaux clients? However, that doesnt mean you want a mass exodus of subscribers from your contact lists. The average open rate for the internet and telecom category is 21%. Not to beat a dead horse, but personalization is key so rather than copying and pasting these examples, use them as inspiration. Vous dirigez une agence de marketing numrique? Free and premium plans. The average click rate for all industries we looked at is 2.62%. When Apple announced Mail Privacy Protection, earlier this year, it threw marketers into a bit. Mesurez les donnes pour voir o les gens atterrissent sur votre site, combien de temps ils restent, et ce qui les fait partir. company name vs. CEOs name), Test send day, send time, and send cadence (ex. However, factors like the time of day or week, as well as the industry sending the email, can all have a massive effect on these rates. The goal should be to build your sender reputation while maintaining engaged lists. Expand your knowledge and take control of your career with our in-depth guides, lessons, and tools. Voici quelques exemples de taux douverture efficaces: Un taux douverture faible indique gnralement lune des causes suivantes: La meilleure faon de savoir ce qui intresse vos abonns, cest dessayer diffrentes choses dans vos e-mails marketing. Each industry has different benchmarks). Si des reprsentants commerciaux, des propritaires de magasins et des consommateurs reoivent tous la mme campagne, certains dentre eux pourraient se sentir frustrs par la non-pertinence du contenu et arrter douvrir vos e-mails. Theres a lot to understand when it comes to deciphering email metrics, and weve just scratched the surface in this post. For instance, if your recipients LinkedIn profile says they love sailing, your subject line might read Fellow sailing enthusiast // question about Company X or This is naut(ical) your typical sales email. Corny? The industry and company size were self-reported during signup. Cold Email Statistics: Findings from 65 Million Emails Analyzed - QuickMail Average Email Click-Through-Rate: A Guide | Constant Contact A year ago, it averaged 4.32%, Freddie Mac said. Companies with 1 - 10 employees and 26 - 200 employees: Their results mirror the charts above -- open and click rates are highest when they send 16 - 30 email targeted campaigns per month. Social Media Statistics Video Marketing Statistics Email Marketing Statistics Lead Generation Statistics Advertising Statistics Marketing Technology Statistics Sales Statistics The marketing world is dynamic and ever-changing trends, technology, and tactics are never stagnant. Un trop grand nombre de rebonds durs est le signe dune liste ancienne ou obsolte. Suivant le systme dexploitation utilis, vous verrez diffrentes versions dmojis. Mais les rebonds durs peuvent galement tre un filtre anti-spam. This is because it is a 3-in-1 metric. Take email marketing metrics, for example -- most companies don't divulge their open and click rates. Apprenez connatre votre audience, et dcouvrez de nouveaux moyens de lui proposer vos produits. Whats interesting is that real estate also has the highest open rate. Synchronisez, stockez et modifiez la totalit de vos images et fichiers en un lieu unique. Retail is an interesting one to note. The average hard bounce rate across each industry is .63%. Enfin, avec un taux douverture de 27,62%, les e-mails concernant la religion arrivent en troisime position. The content provided in this blog ("Content), should not be construed as and is not intended to constitute financial, legal or tax advice. Naturellement, nous ralisons le suivi de beaucoup de donnes. This category includes businesses involving music, online media, or publishing. We found that the real estate industry has the highest average unsubscribe rate. Recevez les dernires actualits sur les nouvelles fonctionnalits, les amliorations apportes aux produits et autres annonces. Soit vous atteindrez trop peu de personnes, soit vous passerez du temps crire des messages pour trop daudiences diffrentes. We recommend a thoughtful approach that focuses on providing value to your subscribers, communicating with them when they want to hear from you, and always paying off the promise of your messages. The industries with the highest open rates, like Education, Agriculture, and Financial Services, average between 25-28%. Companies with 11 - 25 employees: Their open rates are highest when they send 31+ email campaigns a month. Dcouvrez comment les automatisations pour votre e-commerce proposes par Mailchimp peuvent vous faire conomiser du temps et vous aider convertir les primo-acheteurs en clients fidles. Il est conseill de tester systmatiquement vos liens. that focuses on providing value to your subscribers, communicating with them when they want to hear from you, and always paying off the promise of your messages. Le taux douverture moyen pour tous les secteurs que nous avons analyss est de 21,33%. Vous pouvez vous dsabonner des e-mails marketing tout moment en cliquant sur le lien prsent dans nos e-mails. Plus il y a de contexte, mieux cest. Connectez vos outils numriques de manire tirer le meilleur parti de vos oprations marketing. The eventual dataset included over 1 million campaigns. Envoyez des e-mails cibls dtermins par des vnements, et grez et analysez les e-mails entrants de vos utilisateurs. Benchmarksgive you a reference for how well you're doing -- and some indication of how to improve. Deliverability is the universal struggle among marketing teams; you can get so many things right when developing high-quality content, but still struggle to get it in front of your audience. Browse our collection of educational shows and videos on YouTube. Nos API permettent de transfrer facilement vers Mailchimp les donnes de votre application, de faon ce que vous puissiez grer votre audience, vos e-mails dclenchs par des vnements, etc. Average Email Open Rates by Industry 2023 - Influencer Marketing Hub Un benchmark de marketing par e-mail est une mesure utilise pour dterminer le succs dune campagne de marketing par e-mail pour votre entreprise. Il est fortement conseill de procder des tests. Synchronisez votre boutique et connectez d'autres outils pour dbloquer davantage de fonctionnalits d'automatisation. Those types of key engagement metrics can vary widely based on your industry (as you can see), and other factors. From our sample, the average open rate for the computers and electronics category is 19%. All Content is provided strictly as is and we make no warranty or representation of any kind regarding the Content. What Bounce Rate Is: The percentage of your total emails sent that could not be successfully delivered to the recipient's inbox. Un taux de clics relativement lev peut indiquer que les personnes abonnes votre liste de diffusion sont enthousiastes, ou du moins curieuses, propos de ce que vous leur proposez. Nombre dannonceurs se repaissent de ces slogans qui ponctuent les saisons, tels que Une pluie de bonnes affaires ou Prix chauds tout lt. Retail is an interesting one to note. One of the most common questions we hear from marketers is how can I improve my email open rates? While MPP now obscures the accuracy of open rate as a metric, that doesnt mean we should stop adhering to open rate best practices. Gardez la trace des informations que vous possdez sur vos clients grce des balises personnalisables. Checking your monthly unsubscribe rate is helpful for calculating your overall list growth rate, though, so do keep an eye on it every once in a while. Better yet, if you send different email types, track the CTOR for each type. Il est dmontr que les e-mails personnaliss augmentent les taux douverture pour la plupart des utilisateurs et peuvent bien fonctionner lorsquils sont associs lautomatisation marketing dans les e-mails transactionnels, tels que les offres spciales pour anniversaire, les suivis aprs-vente ou les e-mails promotionnels. [Benchmark Data], Pop up for FREE EMAIL MARKETING PLANNING TEMPLATE. Quel type de taux douverture les entreprises comme la vtre peuvent-elles esprer obtenir? Si vous utilisez intelligemment des canaux diffrents, vous verrez un retour sur cet effort sous la forme dun intrt accru, dune augmentation des ventes et de clients rguliers. Ce nombre indique si votre audience trouve ou non les e-mails que vous envoyez suffisamment intressants pour cliquer dessus et les consulter afin dobtenir plus dinformations. *Other: A catch-all used during sign-up if the customer didnt fit into one of the listed categories. How to Improve average email click through rates | Klaviyo Blog By doing this, MPP is marking an email as opened, artificially inflating open rates for each user that has opted into the new feature. Q1. Pour amliorer votre taux de clics, vous devrez crer du contenu qui est utile plus dabonns. Email Open Rates By Industry (& Other Top Email Benchmarks) - HubSpot Blog Some industries send more emails than others, so we calculate averages by all campaigns sent, regardless of industry. Profitez d'outils et d'avantages permettant de grer vos clients lorsque vous rejoignez notre communaut gratuite, Mailchimp & Co. Intgrez des donnes marketing, envoyez des e-mails transactionnels et crez des intgrations l'aide de nos API et de notre documentation. We're committed to your privacy. Instead, you should consider multiple metrics and think about the goals you have for your email marketing campaigns. We only included email marketing campaigns sent to more than 10 recipients. To improve your email CTR, read our section on CTR best practices. Vous pouvez galement atteindre vos audiences et leur apporter de la valeur via des articles de blog, quil sagisse de votre propre site ou de celui dune autre personne. Pensez la personnalit de vos abonns, et quel type dinformations est le plus utile pour eux. For example, if your email receives 100 clicks and 150 opens, your CTOR is 66%. Rendez plus attrayant le contenu de vos e-mails grce des suggestions d'amlioration personnalises. Test sender name and email address (ex. Subscribe to the Marketing Blog below. valuez l'intrt et la satisfaction des clients en recueillant leurs retours d'information. Email reputation is built based on maintaining a high level of positive engagement while reducing negative engagements.
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