Le Pactes boss Jean Labadie, a veteran French producer-distributor who was one of the films first backers along with the sales banner Goodfellas (formerly Wild Bunch International), is even more enthusiastic than Marti, saying that Jeanne du Barry could garner up to one million admissions in French theaters. One person replied: "Wow that's wild." Another said: "I would love to know the details of Depp's agreement with Dior." Someone else wrote: "Money talks." The powerful freshness of Sauvage exudes sensual and mysterious facets. Sep 11, 2021 - Dior Sauvage Video Edit TikTok # . This included a, that aired in June 2022 with the tagline Fearless yet human, as well as Sephora Instagram ads in May. It has, in fact, strengthened the image of both parties. Depp has remained the face of the fragrance throughout his defamation trial with ex-wife Amber Heard. with Dior in 2022. The sales for Dior's Sauvage have spiked tremendously. The attitude [toward Depp] in the UK will be very different to the one in eastern Europe, for example. Horse riding is another passion that keeps me going. MEAWW brings you the best content from its global team of The claim was shared by Twitter user John Pompliano who cited a January 2022 article from Marie Claire where they dropped the mind-boggling stat. In just one month, Google searches for the cologne increased by 48 percent, going from 823,000 searches in March, to 1.2 million in April, the month the trial began. Pirates of the Caribbean star Johnny Depp has reportedly signed a multi-year seven-figure deal to continue working with Dior, after his Sauvage ad saw sales skyrocket . 2 Fl Oz (Pack of 1) 4.6 out of 5 stars 9,612. Its likely. Sales have actually increased and Dior has no plans to drop him. From $68.00Spray 1.0 oz. The only fragrance to beat Sauvage is Maison Francis Kurkdjian's Baccarat Rouge 540, but Johnny Depp's Sauvage did manage to beat out Chanel . Dior describes Depp as uncompromising, profound, authentic, adding: Never has he been so mesmerizing, so rock n roll., Related:Pirates of the Caribbean Features Secret Captain Hook Cameo. While Dior Sauvage was the main fragrance named as a growth driver, other flagship fragrances including Miss Dior and Jadore were highlighted during the earnings presentation, along with the Prestige serum and TikTok-viral Dior Addict lip oil. 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By Depp has been fired from his two most high-profile parts his iconic role as Captain Jack Sparrow in Disneys Pirates franchise and as Gellert Grindelwald in Warner Bros. Discussions surrounding how society engages with both celebrity and cancel culture have been cracked wide open to make room for hot takes on Depps successful defamation case against his ex-wife. He appears in an ad for a Dior men's fragrance called Sauvage that sparked outrage last month for its use of Native American culture . In August 2022, it was reported by TMZ that Depp had signed a new contract with the LVMH-owned perfume brand. Are you a fan of Sauvage? So does this mean the Sauvage line will continue to evolve? Parent company LVMH spends heavily on its beauty brands, with operating investments of over $300 million last year. At the time there were several calls for Dior to follow suit. His image also continued to appear on in-store displays of the fragrance, while Dior Beauty last featured him on its Instagram account in a September. Johnny Depp and Dior first teamed up in 2015 for the launch of their then-new brand Sauvage. Dior Beauty has kept Depp as the face of Dior Sauvage since the fragrances 2015 launch, even after he was dropped by both Disney and Warner Brothers from major film franchises over the controversy surrounding abuse allegations by ex-wife Amber Heard. Dior Beauty has kept Depp as the face of Dior Sauvage since the fragrance's 2015 launch, even after he was dropped by both Disney and Warner Brothers from major film franchises over the controversy surrounding abuse allegations by ex-wife Amber Heard. Johnny Depp waves to fans at a film premier in Tokyo in 2017. ADVERTISEMENT Johnny Depp has signed a seven-figure, multiyear contract with Dior, a source confirmed to Insider. WWD and Women's Wear Daily are part of Penske Media Corporation. More information.. I realise thats a strange way to start yet another edition of our weekly Fragrance Friday column, but you might see where Im going with this. However, Depp responded and said he has Native American heritage as he was adopted by the Comanche ahead of playing Tonto in The Lone Ranger. In times when Hollywood slammed its doors on Johnny Depps face amid the defamation trial which is sent for jury deliberations, Dior stood like a pillar beside Johnny Depp. Favorite Movie Quotes. This included a TV commercial that aired in June 2022 with the tagline Fearless yet human, as well as Sephora Instagram ads in May. The Alice in Wonderland star, who is a former part-owner of LA rock club The Viper Room, is passionate about music and the rock scene, even gunning for Keith Richards (The Rolling Stones) cameo appearance as Captain Jack Sparrows father, Captain Teague, in Pirates of the Caribbean: At Worlds End (2007). Shop Sauvage Eau de Parfum by Dior at Sephora. Anything can be stopped by pressing a button if they really wanted to. Demand for Dior Sauvage Soars Amidst Johnny Depp v. Amber Heard Trial - WWD Beauty Beauty Features Demand for Dior Sauvage Soared During Johnny Depp v. Amber Heard Trial Depp has. Depps endorsed Dior Sauvage sales have gone up, and fans are calling it a Scent of Victory and Best Investment Ever. He has been the face of Sauvage fragrance since its launch in 2015, but after losing his case, a spokesperson for the Advertising Standards Authority said: "We have received a total of 11 complaints about this ad with the complainants believing that Johnny Depp shouldn't be in the ad due to details concerning his recent court case.". The verdict in Johnny Depps defamation trial against Amber Heard may not have been pronounced, but Johnny is surely coming back to life. Depp became the face of the cologne upon its launch in 2015. 26 May 2023 14:19:56 21 Jump Street. 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Speaking to The Guardian, he said: "I think it would be sensible for Dior to sever links with Depp. 4 min read "I acknowledge the fact I was the old craggy fogey and she was this beautiful creature," said Johnny Depp during his three-day testimony at the $50m defamation. #JohnnyDepp #Dior #ThankYouDior #DiorSauvage #JohnnyDeppKeepsWinning #JohnnyDeppRises #JohnnyDeppIsARockStar . The brands most recent social posts about Dior Sauvage feature an ad with soccer star Kylian Mbappe, who was named a global ambassador for the fragrance in 2021. PR agent Mark Bokowski also argued that Depp should be dropped. Johnny Depps name has been in the spotlight for the wrong reasons these past five years after his split from Amber Heard spiraled into a defamation lawsuit with serious claims made between the two of them. The source said, "In fact, sales are up and Dior has no plans to quit. Komal Banchhor, Published on : Johnny Depp Endorsed Dior's Sauvage Sees 50% Increase in Sales, It's a That's a hell of a lot of money and so it's no surprise that the perfume giant have decided to keep him on their books. 01 August 2022 BoF PROFESSIONAL Key insights Dior's Sauvage has become the world's top fragrance, nudging out even women's blockbusters like Chanel's Coco Mademoiselle. Johnny Depp's win in the defamation trial against ex-wife Amber Heard is only accelerating the popularity of his Dior cologne. The future is yet to be decided. He stated this when he was asked if Depp would return as Jack Sparrow or not. Dior Cancels Johnny Depp Sauvage Ad Amidst Backlash for Native American Johnny Depp is re-upping his . 29 May 2023 13:45:57 Dior Refuses to Drop Johnny Depp as Sauvage Sales Skyrocket Related:Johnny Depps Pirates Considered Doomed to Fail. At $160 a bottle, that's over $4.5 million a day in sales.". Created in 2005, what started as a tiny central Florida-based website and short weekly podcast that allowed our audience to visit Walt Disney World virtually has grown into the publishing company it is today. RELATED: Why Johnny Depps Net Worth Isnt As Much As You Might Think. Related:Hollywood Icon Destroys Johnny Depp with Ruthless Description of the Overrated Actor. After Depp lost a libel case against The Sun newspaper in 2020 after they called him a 'wife beater' in a published article, he was dropped by several big name companies, including Warner Bros when he was fired from their film Fantastic Beasts: The Secrets of Dumbledore. Standard size. It also suggests that that being dumped by the Pirates of the Caribbean franchise and the Fantastic Beasts series hasn't meant that the actor is struggling to keep himself above the poverty line. Giving French luxury fashion house owned by LVMH Mot Hennessy. All Rights Reserved. Fashion houses have a long history of stepping away from celebrities when controversy strikes. Another positive element, Labadie says, is that Jeanne du Barry is performing slightly better in multiplexes than in arthouse cinemas, and is working well outside of Paris. Johnny Depp has emerged as somewhat of the hero from this whole defamation lawsuit. 2023 Variety Media, LLC. The New York Post has reported closing arguments are set for May 27, which could lead to the jury's deliberation shortly after. Johnny Depp is starring in his first post-trial commercial for Dior fragrance brand Sauvage, following a high-profile court battle with ex-wife Amber Heard. However, his fans' unwavering support, along with Dior's endorsement, has given him a new lease of life. A representative from Dior Beauty was unable to provide details by the time of this storys publication. He tweeted: "Despite most labels dropping Johnny Depp,@Dior decided to stick with him. Born out of the desire to showcase one of the most overlooked, yet versatile, elements of any discerning mans style this weekly column will help you finesse your own signature scent. Dior didn't respond to a request for comment. Christian Dior has continued to stand behind Johnny Depp throughout his defamation trial against Amber Heard and it seems to be paying off for the brand. So proud of Johnny Depp #JusticeForJohnnyDepp," while another user said, "SCREAMING, CRYING, THROWING UP. Word webslinger. staging boycotts of studios like Warner Bros. raising over $40,000 for childrens hospitals, Journalist Suffers Repercussions After Horror Show Johnny Depp Interview, Spider-Man Star and Others Set to Testify in Depp and Heard Legal Battle, Pirates of the Caribbean Features Secret Captain Hook Cameo, Jack Sparrows Triumphant Return Is Actually a Catastrophe For Disney, Hollywood Icon Destroys Johnny Depp with Ruthless Description of the Overrated Actor, Johnny Depp Spent Over $60K to Keep Pirates Crew Safe. One of the fans tweeted, "Yay for #Dior cant say the same for #Disney. Johnny Depp Defamation Trial Dior Sauvage Sales Adding further, they mentioned, "The enthralling brand film sees the new brand ambassador, Hollywood hero Johnny Depp, embrace a dramatic and mysterious look as he escapes the city to bury his jewelry in the desert. Well, the companys loyalty is reaping results. Dior Sauvage Is Still Using Johnny Depp in Its Ads Johnny Depp reportedly signs new seven-figure deal with Dior - Page Six Johnny Depp Signs Dior Deal, Biggest Men's Fragrance Deal Ever Amber heard need to move on with her own life and leave Johnny Depp alone if any one being bother is him ,hes moving on with his life she needs to do the same. Why is Johnny Depp still the face of Dior Sauvage? Well, there is still some hope because the mega-producer Jerry Bruckheimer released a statement saying, Not at this point. The fact that it world premiered on opening night at Cannes is a huge bonus in terms of exposure, and if you add that to the fact that its led by two glamorous stars Maiween and Johnny Depp its checks all the boxes, on top of being championed by all cinema chains across the country, says Labadie. Inside the Magic consists of multiple writers & videographers living near both Disneyland and Walt Disney World theme parks and around the world. When a few decided to shut their doors on Depp, including Disney studios; Dior stood by the 58-year-old actor during his legal battle against his ex-wife. Marti points out the performance of Jeanne du Barry in France was respectable, particularly considering that the B.O. We focus on bringing you all things fun so you can plan your theme park vacation, enjoy Disney at home, and more. Imagine then, how much Dior must stand to make from aligning some Sauvage promotion with the intense publication fascination, justified or not, that surrounds Johnny Depp right now. $120.00 Size: 2.0 oz/ 60 mL Eau de Parfum Spray. To make sure you never miss out on your favourite NEW stories, we're happy to send you some reminders, Click 'OK' then 'Allow' to enable notifications, .css-o3g03s{color:black;}Published17:54,25 May 2022 BST.css-1aaqh7x{color:#666666;}@media (min-width:1024px){.css-1aaqh7x{color:#666666;}}| Last updated17:54,25 May 2022 BST. With the general public absolutely exhausted by the zealots of cancel culture, its likely Dior can safely strap in for a very wild ride with Sauvage over the next year at least. Depp has been the face of Diors Sauvage in 2015 and it was also special because it was Diors first cologne in 10 years. Since the Depp vs. Heard case ruled in favor of Johnny Depp with its verdict in June 2022, the actor has been wasting no time getting back into the business of being a major Hollywood star. Is it a surprise though? Like Depp, Maiween is also a popular figure in France. What is the Great Chicken War Trend on TikTok? If he was canceled, the film would probably be at 150,000 tickets sold.. Johnny Depp has been the face of Dior's Sauvage cologne since 2015, and has reportedly re-signed his contract for millions. Another fan noticed an ad of Depp endorsing Dior in a magazine and said they might buy to show their support. Johnny Depp Fans Go Wild For FINAL Sponsored Product, Sells Out Top News Stories Alerts Straight to your Inbox. A rep for Depp declined comment. Leap, the company that produced the ad, said: "The enthralling brand film sees the new brand ambassador, Hollywood hero Johnny Depp, embrace a dramatic and mysterious look as he escapes the city to bury his jewellery in the desert. The lawsuit is yet another example of a generation trying desperately to use a headline in order to (arbitrarily) gauge who is a good person and who is a bad person based on moral purity or lack thereof. Johnny Depp's film career might have taken a hit in light of the allegations from and ongoing court battle with Amber Heard, but in fragrance world he's still as box office as ever - with Dior apparently selling a bottle of Sauvage, the perfume Depp is the face of, every three seconds last year. Why is Johnny Depp still the face of Dior Sauvage? - news.com.au . 3.4 oz/ 100 mL Eau de Parfum Spray . 5 deal. Johnny Depp has been the face of Dior Sauvage since 2015. Credit: Alamy PR agent Mark Bokowski also argued that Depp should be dropped. It was even reported earlier this year that Depps cologne continued to be a leader in perfume sales in 2022 driven by the image of Johnny Depp. With that in mind, the actor and Dior just broke the record for the biggest mens fragrance deal ever with a three-year $20 million deal, per Variety. RT @Ms_NickyJ: Dior really said, Johnny Depp is a piece of art.. Soo, how can we make him more elegant & dapper?.. In the 2022 highlights section of LVMHs financial report, Dior Sauvage is the only fragrance listed under strong growth in perfumes. The report states that the continued global success of Diors Sauvage, once again world leader in 2022, was a main point of success. Dior has already capitalised on the fragrance by releasing ancillary Sauvage products such as a body wash. And if youve been paying attention to Fragrance Friday, youll know that these supporting products are some of the best ways to make sure your scent lasts throughout the day. These days, Johnny Depp has reportedly left Hollywood for London whereas Amber Heard now resides in Spain, where she was even recently spotted taking pictures with fans. and @DIOR KNOWS EVEN BETTER!!!!". Currently, Depps fans are busy praising Dior for their bravery in standing by the actor. The movies acclaimed supporting cast includes Benjamin Lavernhe, Pierre Richard and Melvil Poupaud. Sales for Dior's Sauvage have spiked despite Johnny Depp's defamation With that in mind, the actor and Dior just broke the record for the biggest men's fragrance deal ever with a three-year $20 million deal, per Variety . Visit our corporate site. "The creative perfectly achieves the balance of raw wildness with masculine sophistication that the fragrance emulates.". "They sell a bottle of his fragrance 'Sauvage' every 3 seconds. Variety and the Flying V logos are trademarks of Variety Media, LLC. A billboard shows actor Johnny Depp promoting Dior's Sauvage in Milan, Italy (right). Youve probably seen the ads; thats working very well, he said. Copyright 2023 Market Realist. It was Diors first new cologne in 10 years. Johnny Depp v Amber Heard: 42 questions stand between jury and verdict, 'America's Got Talent': Fans say magician Jack Grady reminds them of 'Johnny Depp as Willy Wonka'. showing a clip of the commercial. The cologne is second only to Maison Francis Kurkdjians Baccarat Rouge 540, which transcends it in terms of Instagram hashtags, although Sauvage renders nearly double the amount of annual Google searches, at nearly 12 million in the last year. NY 10036. At least in France. Although she did not name him, he claims her allegations are false and cost him lucrative movie roles. The Hollywood actor's association with the cologne seems to have boosted sales, The US Sun reports. Johnny Depp Signs New $20 Million USD Dior Sauvage Deal Thats likely why Dior Sauvage has been reported as not just the bestselling male perfume of our time, but one that also leads the female category. Johnny Depp Endorsed Diors Sauvage Sees 50% Increase in Sales, It's a Another fan noticed an ad of Depp endorsing Dior in a magazine and said they might buy to show their support. Sales of the fragrance also surged during Depp's UK libel case against The Sun in 2020, with reports claiming both the UK and the US were running low on stock at the time. June 1, 2022 The world is beginning to see the truth. They live in a world where they are used to facing controversy.". Back in 2015, Depp first inked a deal with Dior, at the time, the launch of Dior Sauvage marked Dior Beauty's first addition to its colognes in over ten years. The costume drama, which stars Depp as the French King Louis XV and marks his first leading role in three years, has been having a strong run at the French B.O., proving that the controversial star is still bankable. Sauvage sales are skyrocketing with Dior standing by Johnny Depp following the loss of his libel lawsuit against The Sun. Visit the official cologne website here. YA genre tribute. Variety is a part of Penske Media Corporation. The movie, which is his first project in three years, is set to have a fancy premiere at the Cannes Film Festival this Tuesday, and it will become available for those with a Netflix subscription at some point. After a 1,899% increase in sale s following the actor's high-profile court case, it has been reported by TMZ that Johnny Depp has signed on for a multi-year deal with Dior Beauty as the face of the house's Dior Sauvage fragrance. Dior Sauvage Is Still Using Johnny Depp in Its Ads - The New York Times Advertisement unbuttoned Through Weeks of Depp v. Heard, Dior Stood By Luxury brands were once notoriously averse. A user said that paying to wait hours for Depp is the best investment and Disney knew that. While Johnny Depp fever is on the horizon, with all the polarisation that will come with it, it seems standing by the actor throughout the trial will be paying off massively. Dior Sauvage Elixir, which was put together by Diors in-house master perfumer Francois Demachy, is defined by the following: Top Notes:Cinnamon, nutmeg, cardamom, grapefruit.Middle Notes:Lavender.Base Notes:Licorice, sandalwood, amber, patchouli, Haitian vetiver. Johnny Depp was chosen as the face because of "his authentic allure with tattooed arms and rock-jewelry-covered hands, said the brand in Dior Mag. reporters on a platform technologically tailored to meet the needs of the modern reader. When the Truth speaks for itself#Dior#JusticeForJohnnyDepp#MenToo pic.twitter.com/btIsktJKjt. While his fans are celebrating the deal, those supporting Amber Heard have criticized Dior's decision and declared that they won't be buying the products anymore. And now the French luxury cosmetic brand Dior has extended its partnership with the 'Pirates of the Caribbean' star for a record-breaking deal of more than $20 million. Whereas a celebrity inevitably comes with baggage and existing perceptions. Related:Jack Sparrows Triumphant Return Is Actually a Catastrophe For Disney. It is now a known fact that while . RELATED: Johnny Depp Inks Historic $30 Million-Plus Deal With Dior. #JohnnyDepp fans are buying it in support of Johnny & to show our gratefulness to the brand, for their support of the #actor Thank you #DeppHeads pic.twitter.com/BtPwLvryF6, Blanca Heredia (@BlancaHL1) May 31, 2022. Dior sells a bottle of Johnny Depp's fragrance every three seconds Johnny Depp's artistic career continues to move ahead full steam thanks to both the actor's return to making movies, as well as touring with his supergroup Hollywood Vampires.Unfortunately, the . Despite the controversy surrounding Johnny Depp in the past year, LVMHs CEO said the actor drove major sales for Diors fragrance division. . Johnny Depp Endorsed Dior Sauvage Sales Soar, Fans Say Scent of Victory. Following the start of the highly publicized April 2022 trial in which Depp sued Heard for defamation, the actor was prominently featured in ads for the fragrance. Sauvage Eau de Parfum - Dior One year after Johnny Depp and Amber Heard's explosive trial came to an end, the 59-year-old actor is making his comeback. Johnny Depp Inks Multi-Year Campaign Deal for Dior Sauvage A Depp spokesman praised the French luxury house as "steadfast and unwavering in its support." 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