Admission to candidacy for the doctoral degree is a judgment by the faculty of the students potential to successfully complete the requirements of the degree program. Research Researchdeveloping toward publication Milestones/Hurdles Paper from 1st year presented in fall or spring semester (ideally fall) Comprehensive Exams due summer after 2nd year Breadth - Open book essays based on extensive reading list Depth - Original research proposal Review - Write a journal article review Classes Third Semester 1 0 obj MKTG 3553 syllabus FALL 2019.pdf - Course Syllabus MKTG %PDF-1.5 % 665 West 130th Street, New York, NY 10027 212-854-1100 Program Director Contact Information: Office: WCOB 314 Telephone: 479.575.6152 (work) 479-236-4612 (cell,- only for critical use) E-mail: [email protected] Mailing Address: Department of Marketing Sam M. Walton College of . ZDU1NTRhMWI2MjU1ODRkMjJkNGIxOGNiNmFkYmI3Y2ZhNTNjYzUwNDJiZGJi Ideally, the dissertation proposal will be submitted and presented by end of spring semester of the fourth year. The program has an excellent placement record for PhD students, many of whom have gone on to secure tenure-track positions at top research institutions including Stanford, Northwestern, and Columbia.. This course is intended for those interested in deepening their study of Judgment and Decision Making beyond the basics. end of the fall quarter of the second year, and present this work in the winter quarter of the second year. The labs research primarily spans the fields of organizational behavior and behavioral marketing, and covers a rich and diverse array of topics, including attitudes and preferences, consumer decision-making, group dynamics, leadership, morality, power, and prosocial behavior. A marketing students program of study usually includes several doctoral seminars taught by marketing faculty, some doctoral seminars taught by other Stanford GSB faculty, and a considerable number of graduate-level courses in related departments outside the business school, depending on a students particular area of investigation. Alternatively, you may decide that feedback on your final research proposal would be beneficial. MKTG 458 Models of Consumer Behavior - Kellogg School of Management . A strong emphasis is also placed on the applied nature of applying these methods in terms of data requirements, exogenous versus endogenous variation, and computational challenges when using complex models. YTBiNDNlNTYyOWQzOTRjOTVlMjFhYjdiYWI0ZDE0MjdiMGE0NTVkMGFmOTYy Thoughtful conceptualization (e.g., identifying meaningful gaps in literature and leveraging those to develop the hypothesis) is key. YWY0ZGZmMTEzOTkxYzE3NzAyOWVkMzg2NzljYTg1YTVjMDAwNTc2MjQ2ZTEy 3. This course is a doctoral level introduction to those developments with a specific emphasis on applications consumer behavior. SYLLABUS MKTG 211-002 Consumer Behavior Fall 2020 Instructor: Professor To acquire a knowledge base that enables critical assessment of current and future metrics, research technologies, and research data output. Copyright 2023 Yale School of Management. 2. B55 MKT 670 Seminar in Marketing Management, B55 MKT 601 Seminar in Consumer Behavior I, B55 MKT 602 Seminar in Consumer Behavior II, B55 MKT 678 Independent Study in Marketing, B55 MKT 679 Directed Readings in Marketing, B56 HRM 621 Seminar in Organizational Behavior II. 165 Whitney Avenue MTdjNGIzNDM3MzRmMTFkNDQwODQ4YzM1ZDFhMTBmZDU0MzQyZDliZGY2NTAw YTNjYzUyYTkyZDZhY2YyMjE0Y2NmYjk2YjYzM2UxMzZkODNkYjg5ZmUxZDNi The proposal paper should thoroughly review relevant literature and propose a new hypothesis. Are there gaps in the literature, promising avenues suggested by adjacent literatures, or unexplored mechanisms worthy of attention? A small number of students are accepted into the PhD Program in marketing each year, with a total of about 18 marketing students in residence. A small number of students are accepted into the PhD Program in Behavioral Marketing each year. Begin research collaborations with faculty. Consumer Behavior (Syllabus draft, June 6, 2018). The student will submit a Proposal Paper by the end of the fall quarter of the second year, and present this work in the winter quarter of the second year. Our Organizational Behavior (OB) PhD Program prepares you to conduct high-impact research on a broad range of topics critical to businesses and managers. MWRmOTRiOGRjNTc4NTEyZDkwNWEyZmU2NTJmNTMzODdlMDlhOWZmMjUzODdj Basic Information: Course title: Consumer Behavior Course designator: Management 3310 (E90 . First year summer papers are due at the end of the first summer prior to beginning second year course work. Topics of discussion include rationality, judgment under uncertainty, judgment heuristics and biases, risk taking, dealing with conflicting values, framing effects, prospect theory, inter-temporal choice, preference formation, and the psychology of utility. This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. All Stanford GSB students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus. Course Description: The course involved a study of consumer behavior as a tool for marketing decision. The seminar will introduce the students to various types of analytical models used in research in marketing, including game theory models for competitive analysis, agency theory models for improving organization design and incentives within organizations, and optimization methods to improve decision making and resource allocation. stream ZjVjMDM4Mjc5M2RiYzUyY2VhOTE2MjBiNWQ4YzE1NThjMDViNDY4NmY1MTE2 Year 1: Regularly attend and participate in the marketing seminar. In-person. MKT 372.2 Consumer Behavior [Sample Syllabus, Subject to Change] . For more information or to request admission application forms: RECRUITMENT: Tenure Track Assistant Professor 2023-2024, RECRUITMENT: Tenured Full & Associate Professor 2023-2024, RECRUITMENT: Tenured Professor for Wharton, Marketing, Requirements for Joint Degree in Marketing and Psychology, PhD Program Advising and Course Registration, Joint Doctoral Degree Program in Marketing and Psychology. Macro-Finance, Initiative on Business and Environmental Sustainability, Stanford Latino Entrepreneurship Initiative, Stanford Innovation and Entrepreneurship Certificate, Overview of Operations, Information & Technology, See the Requirements for the Behavioral Track, See the Requirements for the Quantitative Track, I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties, The 5Ss of Consumer Health: A Framework and Curation of JCR Articles on Health and Medical Decision-Making, Robots or Humans for Disaster Response? Washington University's Olin Business School is a place where you'll discover and develop your talents. These days are over: Increasingly, quantitative modelers are realizing the importance of behavioral constructs, and the study consumer behavior has become increasingly rigorous, addressing and in some cases questioning the assumptions made by quantitative modeling. 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Year 1: Regularly attend and participate in the marketing seminar. These traditions support research inquiries into consumer behavior, firm behavior, the development of methods for improving the allocation of marketing resources, and understanding of how marketing works in a market setting. This course will offer: in-depth discussions on some important topics in marketing by experts in respective areas; tools, and methodologies required for conducting research in those areas; broad exposure to our faculty members and their proven research styles. Ph.D. Program - Marketing OTExNTgxNTk2ZTY5MWJhMzBhYmUxNmM1YzhhYjI1NWI5MTE4YmY4MDkyMjRl The dissertation may incorporate previous milestone research, but must go well beyond it, Grading scale: High Pass, Pass, Low Pass, Fail, Professional and Executive Development Overview, Knight Executive Education & Conference Center, Download Consumer Behavior PhD course descriptions. The student orally presents and defends the thesis work in progress at a stage when it is one-half to two-thirds complete. consumer finance, human-technology interaction, and social influence. Student-faculty relationships are close, both professionally and socially. MDBmMTliMmM1ZmEwM2Q3NjQ3NWQ4ZDBiZGIwMzUxNTEzNjdjNzhmNzBiNjlj The students may discuss the potential topic and scope with faculty before starting to write this paper. (2) A yearly stipend dispersed in 12 monthly installments for the five years of the program, contingent upon satisfactory academic progress. I expect this presentation will be incorporated into our class discussion. This lab fosters collaborative work across field boundaries among those with behavioral interests. Individual Influences on Consumer Behaviour and CRM: Part 1A) Motivation: Basics of Motivation, Needs, Goals, Positive & Negative Motivation, RationalVs Emotional motives, Motivation Process, Arousal of motives, Selection of goals.Motivation Theories and Marketing Strategy - Maslow's Hierarchy of Needs, McGuire'sPsychological Motives (Cognitive . Casili, Mallig, Isabela SYLLABUS IN CONSUMER BEHAVIOR Second Semester 2021 - 2022. The PhD in Behavioral Marketing is a research degree that prepares students for academic positions at top research universities. It is designed to expose Doctoral students to the cutting-edge research in marketing models in order to help them to define and advance their research interests. The PhD program in Behavioral Marketing at Yale focuses on how individuals think and behave in consumer-relevant domains. Data is optional; no more than one study. This course is designed to generate awareness and appreciation of the way several substantive topics in marketing have been studied empirically using quantitative models. Students in this track take common classes in quantitatively oriented subjects with others at Stanford GSB, as well as the Economics and Statistics Departments. 3 0 obj ZWY0NzhiMzQxODUxYjE4ODMyYWQxYzY1ZWNjM2ZkY2EwY2Y1Yjc1NmEwNDlk Consumer Behavior involves developing knowledge related to how consumers think, act, and decide in order to . Departments. PDF University of Southern California Marshall School of Business MKT 525 PDF RSM3051: CONSUMER BEHAVIOR COURSE SYLLABUS: Fall 2017 MmE2ZDMwNDkzNzM2MzgzNTYxYjYwOGQxOWYyMzg2ZDE5YjI5ZGYwYTFlZGRl All required courses must be taken for a grade (not pass/fail or credit/no credit). Students are encouraged to pursue research collaborations with multiple faculty, and to tailor their program of study to match their own unique interests. YmZhN2VkNDNkNWIxM2Q3OWRlNzY2ZjU1ZjAxMjUwMTJlNWNkNmY2MTFhNjhl A small number of students are accepted into the PhD Program in Behavioral Marketing each year. An Introduction to Consumer Neuroscience & Neuromarketing - Coursera If you believe Wordfence should be allowing you access to this site, please let them know using the steps below so they can investigate why this is happening. PhD students admitted to the Behavioral Marketing program can apply to pursue a joint doctoral concentration in Psychology and Marketing. Wal-Mart Lecturer in Retailing, Professor Marketing Ph.D. The oral examination committee tests the student on the theory and methodology underlying the research, the areas of application and portions of the major field to which the research is relevant, and the significance of the dissertation research. Consumer Behavior & Family Economics, PhD - School of Human Ecology MGQwNDQ5MTc0YmU1OWM2YmMyNTczMjFlOTg3NGFkMjcwNjk0ZWQ3NWE5Nzcz This paper will be used as part of the materials to evaluate the students eligibility to advance to candidacy. 236 0 obj <>stream Behavioral Marketing Behavioral marketing is the study of how individuals behave in consumer-relevant domains. Attend all marketing department research seminars, lab meetings, journal club meetings, proseminar meetings, and speaker meetings. Consumer Behavior Syllabus - - Fall 2020 (2).pdf - Course Hero Jaeyeon (Jae) Chung, Yu Ding, Ajay Kalra. Learn through challenging academics and real-world experiences. Depending on faculty, areas addressed may include basic research on consumer knowledge (learning and memory), goals, persuasion, and emotions, with applications to branding. Students choose the behavioral marketing track if they are interested in the psychological aspects of consumer behavior. MzhmZWJiNGEwZmEzMDBkNzk2ZjEyMmU5MDhjNGUzMjVlMDdjM2E1ZTNkOWQy The marketing faculty embrace research traditions grounded in psychology and behavioral decision-making, economics and industrial organization, and statistics and management science. document.write(new Date().getFullYear()) Columbia University Unit-3 Individual Influences on Consumer Behaviour: (Part I) 7 hours. ZTdlZTc4M2E5YTM5MmRjMmY5NDdkMGZiMWM1YjlkNGZkYTNhYTczOTU4OTA2 3.0 credit hours. There is a focus on how people process information when making judgments and choices and how the processes of judgment and choice might be improved. Work with a different marketing faculty in autumn, winter, and spring quarters for initial research exposure. The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and its management. MTI4Mzg3MDdkN2Q1ZmI1NDE1NGJlM2ZmNzIwYmU2MmNkZTIxN2FlOWZjOTlm PDF Business 9834 - Consumer Behaviour Seminar - Ivey Business School MTQzY2ZkMDZlNjFlMjQ1OTU4OTUzYzRjYzkyZmM5MzdmOTYwNzhmNGVmMTQ5 September 30th after the fourth year is the final deadline. The purpose of this seminar is to provide graduate students with an overview of contemporary topics in consumer research. ZGE2ZDAyYTVhZWQxYzBiN2MyNGE5NzcyNGVkNmI0YjhlZDYyY2I0M2YyZDE1 NmY3NTQ5ZGM5NmIzOWI0MGNlNzFkNTI2MzgzNTg5NGZmYzBlOWU0ZmM4MTcw Work with a different marketing faculty in autumn, winter, and spring quarters for initial research exposure. Spring 2022 PhD Courses. Pew -- MKT 372.2 Consumer Behavior -- Draft Syllabus Behavioral Marketing | Yale School of Management This course is taught collectively by the faculty members from the Marketing Department. MjNjYWU0MWU5MzM4NmUwMThkM2ViZjY5MWZiYjFlYjc3YTUxMDhkODZlZDM1 Simply put, the goal of this course is to prepare you for a research career that can meaningfully combine both approaches. The course goals are: 1. A year of advanced leadership training for MIM graduates of top business schools around the world, Master's Degree in Public Education Management. This permits the tailoring of the program of study to fit the background and career goals of the individual. <> To develop your abilities to apply consumer behavior concepts to marketing problems that are likely to involve consumer consumption, with identity and lifestyle implications. MzQ1NmU1ZjFjMzExZmE4ZTg1OTEzMmMzYjlhODQzY2ZiYjQ5Y2UxOWM2OWM5 A) Motivation: Basics of Motivation, Needs, Goals, Positive & NegativeMotivation, Rational Vs Emotional motives, Motivation Process, Arousal ofmotives, Selection of goals.Motivation Theories and Marketing Strategy - Maslow's Hierarchy ofNeeds, McGuire's Psychological . MmE3NjNhOWM2MzlmZjg1NDY0N2QwN2I3OTFiNmNiZWUxYmEzZWYzOWM1MDEy The focus will be on the individual decision-maker, although the topics will also have some applicability to group and organizational decision-making and behavioral research methodologies. The students will. As preparation for the program requirements, some marketing students, depending on their previous preparation, find it useful to complete the courses below or the equivalent in the summer prior to the first year or during the first year. OTM0NzBjMWVjMTNhYTgzNGE0OGRmMTdiZGJhZWYzMjJlZjc1ZWE2OWZlODk0 The dissertation proposal and dissertation must propose/describe a substantial and novel body of research that is significantly different from previous milestone submissions. The student will submit an Empirical Paper by the end of the winter quarter of the third year, and present this work in the early spring quarter of the third year. Traditionally, marketing can be oversimplified as a tale of two approaches, one consisting of the quantitative analysis of markets and their participants, the other the application of theories from the behavioral sciences (primarily psychology, and to some extent sociology and anthropology) to the study of consumer behavior. y*%;)NX,c3%%g h``0PB!Dp6`P~Rw? OTZjZjM4NjViZDZjNWFjNTU0MGMxMzc5M2JkZGYxNjhjYjI4ZjlkY2M0MzFh 2. ZTU2M2JiNDcwMTA2MWM4Nzc5ZTMzYzZjOGE1NzE2ODE1MGM0MGE3Y2VlYzRh This course is designed to provide you with a contemporary view of research on consumer behavior. hb```NVCB eahp *j}00[k L-LGwrHc- The course will enable students to become familiar with applications of these techniques in the marketing literature and prepare the students to apply these and other analytical approaches to research problems that are of interest to the students. 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